Tricia Nichols is a global marketer focused on revolutionizing consumer experiences for brands, based in NYC. Her specialty is building omnichannel brand experiences, developing a consumer-first mindset and developing innovative partnerships for new revenue, acquisition and distribution. She was recognized as a Brand Innovators Women to Watch, Top Women in Omnichannel Retail and FORBES wrote about her in Tricia Nichols on Growth, Change & Social Media.
In her role as Global Lead of Consumer Engagement for Gap brand at Gap Inc., Tricia established the Consumer Engagement team to bring consumer-centric strategies to life in digital, social, media, emerging platforms and brand partnerships. The most rewarding part of her role at Gap has been steering social good platforms like Gap x RED, Mandela 466/64 and their P.A.C.E. program, an education and advancement program for the women who make their clothes.
Prior to Gap, Tricia held senior roles at PepsiCo, MediaCom and TracyLocke.
Tricia Nichols Job Title Vice President, Global Consumer Marketing & Engagement Company ESTEÉ LAUDER Connect via