Christi is the Head of Evangelism for Bing at Microsoft and is a member of the board for SEMPO. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc (a Merkle company) and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 most Influential PPC Experts in 2015, 2016 and 2017. Her deep love for digital has driven her to speak at hundreds of conferences and events globally including CES, Ad Week, SMX, SEOktoberfest, PubCon, HeroConf, Unbounced, Yext, Digital Summits and Search Insider Summit.