John Gerzema is CEO of WPP’s BAV Consulting and a pioneer in the use of data to identify social change and help companies anticipate and adapt to new trends and demands. An author, strategist, speaker and consultant, his books have appeared on the bestseller lists of The New York Times, The Wall Street Journal, FAST COMPANY, The Washington Post, Bloomberg Business Week among others.
A Fellow with The Athena Center for Leadership at Barnard and an advocate for women and girls, John’s book with Pulitzer-Prize winner Michael D’Antonio, The Athena Doctrine explores the rise of feminine values on leadership, policy and innovation.
John was chosen as a juror in 2016 for The Glass Lion for Change that celebrates culture-shifting creativity, at the Cannes Lion International Festival of Creativity. He is among “The Top 100 Thought Leaders in Trustworthy Business” and “Must-Follow Marketing Minds on Twitter” by Forbes.