Johnny Earle

Why have thousands of customers chosen to get the Johnny Cupcakes' logos tattooed on themselves? How does Johnny get those same people to camp outside his fake bakeries? Johnny Cupcakes, founded by speaker Johnny Earle, has grown from a "joke" to a multi-million dollar, highly exclusive t-shirt brand driven by a community of world-wide collectors. Johnny shares his story of starting 16 businesses before the age of 16; How he took his t-shirt brand from the trunk of his rusty car, to creating a worldwide cult-like following of t-shirt collectors, and how you can build brand loyalty. Named "Top Innovator in Retail" by The Boston Globe and featured on MTV, NPR, FORBES, INC, WIRED, and as a case study in several branding and business books.
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