Craig Elston

Craig has spent the majority of his career in integrated strategy roles, marketing to shoppers across a broad range of business categories. A researcher by training, background, and inclination, Craig has a wealth of experience in marketing planning, consumer research, new business development and building diverse strategic teams.

Before joining Integer, Craig spent 5 years in a sister Omnicom network, TEQUILA, in London, where he headed a large team of communication planners. There, he also led TEQUILAConnect, a separate consulting group dedicated to the planning, management, and measurement of total brand experience. Craig was a founder and Planning Director of Alphabet, a boutique integrated shop in London, and he also served a stint heading the account planning department of Brann Worldwide.

A full member of the UK Market Research Society, Craig is a regular speaker at industry conferences worldwide and has published numerous papers on the changing world of shoppers.
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