One of the most respected senior executives in the programmatic, data and analytics space, Joe Kowan currently serves as EVP of Strategy & Product at Media iQ. Under his leadership, the global analytics and technology company continues aggressive expansion of its US Product Team to support rapid growth.
Kowan is responsible for guiding strategy for Media iQ's analytical and technology capabilities across its media and enterprise solutions and for maintaining the company’s strong voice and connection between client requirements and team priorities.
Formerly Worldwide Head of Programmatic for GroupM, Kowan is uniquely qualified to deepen the company’s relationships with Tier One Partners within both agency groups and strategic accounts.
At GroupM, he spearheaded the company’s global programmatic media strategy, ensuring consistency in service across all of GroupM’s programmatic buying units and evangelizing the most innovative utilization of technology in media functions.