Anna Bager

Anna Bager, SVP and GM, Mobile and Video, IAB, brings together two of the digital media and marketing industries most significant growth platforms under her leadership. The IAB Mobile Marketing Center of Excellence, charged with driving the growth of the mobile marketing, advertising and media marketplace and the The Digital Video Center, a one-stop shop for thought leadership, innovation, research, and guidance for the burgeoning digital video industry.

Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Business Insider named Anna to the Most Important Women in Mobile Advertising in 2012, 2013, 2014, 2015 and 2016 and one of the 2014 and 2017 top women in media by Folio Mag.

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