An accomplished executive marketer with infectious passion and more than two decades of international experience, Michelle Froah is helping to shape the marketing strategy and branding vision for Samsung Electronics America, one of the largest electronics companies in the world.
As the VP of Marketing Excellence, Strategy & Integration at Samsung Electronics America, Michelle is more than a marketer, she is a creative engineer and brand builder who oversees cross functional assignments to actively change the way Samsung approaches marketing. She has a track record for being an expert connector and conduit for generating results.
Michelle was instrumental in Samsung’s marketing and brand re-building efforts in the aftermath of the Note7 recall, helping to re-establish trust with consumers through a series of unique initiatives new to Samsung.
In addition to her work with Samsung, Michelle sits on the regional board and is a founding member of The Marketing Society New York.