Karthic Bala is the Head of Data Strategy at Condé Nast. In his role, he is responsible for ensuring that Condé Nast has a data driven culture, the products built enhance the company’s data asset, the customers get the best analytics in the industry to justify their investment and the users get the most relevant content. Karthic has launched Condé Nast Spire, a game changing data platform that optimizes campaigns to improve outcomes using off-line transactions.
Prior to Condé Nast Karthic was the President at Everyday Health heading up the Precision Health Data Institute where he built the most advanced ROI measurement technology in the pharma industry. Before that, Karthic lead the BI team at Viacom for ten years, supporting 27 television stations, 250 websites and a movie studio generating over 5 billion dollars in revenue.
Karthic is a member of various academic advisory boards and corporate boards helping organizations leverage data to drive better outcomes.