Mina Seetharaman is the SVP, Global Managing Director, Marketing Solutions at The Economist Group Media Business. In this role, she runs The Economist Group's publisher-side agency, [E] BrandConnect, where strategists, creatives, editors and researchers use their expertise in digital, content, media and design to provide clients with insightful marketing programs that leverage the full strength of The Economist Group’s portfolio of capabilities.
Prior to joining The Economist Group, Mina was an Executive Director and co-founder of OgilvyOne’s Content Marketing and Advanced Video Practices. Mina’s clients have included Barclays, Microsoft, Citigroup, HSBC, GE, American Express, SAP, Dove, Kraft, Time Warner Cable, DuPont, IHG, UPS, IBM and Philips. Mina holds a BA in German and Russian from McGill University and an MA in Journalism from NYU. She lives in Brooklyn with her husband and two children, none of whom understand her job, but simply refer to her as “the boss.”