As Chief Marketing Officer, Sara Spivey is responsible for overall leadership of Bazaarvoice’s global marketing programs, including demand generation, solutions marketing, brand strategy, and communications.
Sara has more than 30 years of marketing, strategy, and leadership experience with industry-leading organizations. Before joining Bazaarvoice, Sara served as CEO of InReach, a provider of online continuing education management solutions, a role preceded by her tenure as chief marketing officer for Convio. Prior to that she was vice president, Marketing and Business Development at rPath, Inc. and earlier served as vice president, Worldwide Sales, Strategic Account Alliance Development for Advanced Micro Devices. Sara began her career with Hewlett-Packard before joining Quantum Corporation, where she held a number of roles including vice president, Marketing for the Network Attached Storage Division.