Nishat Mehta

As president of the IRI Media Center of Excellence, Nishat Mehta leads a team of professionals in IRI’s fast growing media business that’s focused on re-inventing advertising by offering a truly revolutionary portfolio of consumer personalization and measurement capabilities. Mehta works closely with IRI’s CPG, retail and media clients to transform their use of media and promotions to deliver superior growth, increased Return on Advertising Spending (ROAS) and improved consumer engagement. Mehta has decades of invaluable media and personalization experience focused on enhancing consumer relationships through technology, data and analytics.

Mehta most recently led the customer communications team at 84.51º, where he helped leading grocery retailer, The Kroger Co., and its CPG brand partners create the most relevant and personalized communications with consumers to strengthen retail and brand interactions. Before leading this team, he served as 84.51º’s head of brand media, leveraging the power of data and other retail assets to improve CPG advertising.

Prior to his roles at 84.51º, Mehta was responsible for developing strategic partnerships at dunnhumby Ltd, where he led the elevation of the company’s digital media measurement and targeting business, transforming the way CPG brands bought, sold and measured their media.

Mehta graduated from Harvard University with a bachelor’s degree in applied mathematics and master’s degree in computer science. He lives in New York with his wife, Shalini, and son, Jai.
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