Mike Woods

Award-winning digital and VR pioneer Mike Woods is known for launching Framestore’s digital department and later its VR studio; he is also a co-founder of White Rabbit, a startup specializing in destination VR.

Woods has been an industry leader for over 20 years. He launched Framestore Digital, and served as Head of Digital and Creative Director, developing groundbreaking realtime animation workflows for projects such as the Coca-Cola Polar Bowl, Beats by Dre “Beats Realtime,” and Geico “Gecko Realtime.” He went on to launch Framestore VR Studio, holding the dual roles of Head of Studio and Executive Creative Director across four offices. There he concepted and directed acclaimed projects such as “Ascend the Wall” for HBO’s Game of Thrones, Merrell “Trailscape,” Marriott “Teleporter,” the Interstellar VR Experience Christopher Nolan, and more. His projects have racked up numerous awards, and 2013 he was named to Ad Age’s “Creativity 50″ list.
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