Bernardo Spielmann

Bernardo Spielmann is a Senior Brand Director for Heineken, where he currently is responsible for the Brand communication activities and strategic plans. Bernardo holds a Master’s degree in Marketing from Erasmus University (Rotterdam) and has over 13 years of CPG experience. He has been with Heineken since 2005 and has developed his career in different Marketing, Trade Marketing and Sales roles in Latin America and also with HUSA, where he held Sales and Field Marketing positions within the Northeast Region. Bernardo spent 5 years at HEINEKEN Brazil, where he served as the Heineken Brand & Sponsorships Director and was able to help the brand achieve the high-end segment leadership (moving from #3 to #1). He returned to HEINEKEN USA in February 2016.

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