Peter Yoon

Peter Yoon is the driving force behind M&C Saatchi Mobile's App Optimization team. He is responsible for developing evaluation frameworks and testing methodologies that yield tangible improvements for Fortune 500 clientele. Alongside what he describes as a "fabulous team," his innovative App Store data analysis gives brands the insights they need to improve product features, discoverability, and conversion opportunities. Peter is also a pioneer in the App Store optimization space since its conception, circa 2014.
Prior to his ground-breaking work in App Store optimization, Peter spends his time at M&C managing long-term projects involving web development, A/B testing scenarios for digital advertising creative, agency infrastructure, and product-based primary research. Some of Peter's clients include Amazon Kindle, Audible, iHeartRadio, Planned Parenthood, and Univision.

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