Sandy Thompson

With more than 20 years in the business, Y&R Global Chief Strategy Officer Sandy Thompson is widely recognized as one of the industry's most innovative and effective strategists, inspiring her clients to find the truth behind what people do -- not what they say.
 
Sandy is best known for leveraging Y&R’s proprietary BAV research and her own eXploring technique. Sandy has lived with families in China, traveled by train with Russian youth, gone under the veil in Saudi Arabia, washed hair in Japan, renovated homes in Canada, joined the Singapore Navy, and served beer around the world to name just a few projects. Her mantra is that if you want to find the truth that helps create unbreakable connections between brands and their consumers, you need to dig in, participate and take the time to understand them.
 
Sandy is a published author of One In a Billion: Xploring The New World of China, frequent contributor to industry media, and a regular speaker at marketing events around the world.
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