Babak Pahlavan

Babak Pahlavan has been leading Product Management for Google’s Measurement products since Dec 2012. He oversees product & strategy for: Free Measurement Suite (Google Analytics, Optimize, Tag Manager, App Analytics & Data Studio), Google’s enterprise GA360 Suite (Analytics, Surveys, etc…), Attribution Solutions (Google Attribution & Attribution 360), as well as Brand Measurement solutions (Viewability, Brand Lift & Reach) and Consumer Panels business.

Prior to Google, Babak was the co-founder and CEO of Clever Sense, an analytical context-aware recommendation engine, which was acquired by Google in December of 2011.

Babak was selected as one of the 30 under 30 from Forbes in the technology category in 2013. He’s earned a Master's degree in Engineering with focus on Computer Science from Stanford University and Bachelor's degree from from UC Berkeley in both Computer Science & Electrical Engineering.
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