As Multicultural Marketing Leader, North America for Kimberly-Clark Corporation, Lizette Williams is responsible for driving the Company’s business objectives to win diverse audiences across the brands that encompass the $6 billion North America business, including Scott®, U by Kotex®, and Huggies®, supporting Kimberly-Clark’s vision to lead the world in essentials for a better life.
Recognized as a leader in the field of marketing, Lizette is a brand marketer with vast experience leading top brands. Prior to her role at Kimberly-Clark, Lizette spent five years at PepsiCo in a variety of traditional marketing roles ranging from leading innovation for the billion dollar Quaker Oatmeal and Snack Bars businesses to running base business strategy for Quaker Chewy Granola Bars and leading channel customer strategy, with relationship responsibilities for Sam's Club, Walmart, Costco, BJ's and Target.
At Kimberly-Clark, Lizette went from managing a single brand’s multicultural marketing initiatives (Huggies®) to seven brands across the North America portfolio. Kimberly-Clark has grown to be one of the top companies in the field, with multiple Association of National Advertisers’ Multicultural Excellence Awards, including its highest multicultural marketing honor, the 2015 Best-in-Show Award.
An industry pioneer, Lizette has provided expertise as a speaker at several conferences, including SXSW and the Advertising Research Foundation Re: Think Conference. She was the Co-Host of the 2015 Association of National Advertisers Multicultural Marketing & Diversity Conference, the nation's largest multicultural marketing conference. Lizette’s prominence as a transformative strategist has helped reinvigorate traditional marketing by integrating, and often leading with, cultural considerations via breakthrough brand programs including Huggies®, Kleenex® and Scott® Bath Tissue. She is one of the foremost-awarded marketing executives in the field and was recently announced as a 2017 inductee into the American Advertising Federation’s Advertising Hall of Achievement. She has been listed in Crain’s Chicago Business “40 under 40,” Advertising Age’s “Women to Watch,” and Black Enterprise “Top Women Executives in
Advertising and Marketing.”
Lizette is a born and raised New Yorker (and proud “Afro-Latina”) and is currently based in Chicago. She serves as Vice President of the Chicago Advertising Federation and chairs the Diversity Committee and also serves on the iHeartMedia Local Advisory Board. Lizette has a passion for serving young people and women and as a result, has a countless number of mentees across the country. She spends her free time inspiring college students and has keynoted events at Northwestern University and Lincoln University as well as guest lectured classes at several other universities.
Lizette received her MBA from the Kellogg School of Management at Northwestern University. She received her BA in Economics/ Political Science through a joint program with Columbia University in New York City and the London School of Economics.