Keith Friedenberg

Keith Friedenberg is a Partner and Executive Vice President, Global Insights Group at WME | IMG, a global leader in entertainment, sports, music, culinary, fashion and the arts operating in more than 30 countries.

Named one of Fortune’s 25 Most Important Private Companies, WME | IMG specializes in talent representation and management; brand strategy, activation and licensing; media production, sales and distribution; and event management.

Prior to joining Endeavor in 2008, Friedenberg spent seven years with Warner Bros. Media Research & Insights, where he supervised consumer, media and brand research operations for divisions including domestic television distribution, gaming, consumer products and emerging technology.

Friedenberg has 30 years of media research experience, spanning such companies as Walt Disney, New World Entertainment and Cannell Studios. A University of Southern California alumnus, Friedenberg currently resides in Los Angeles with his wife and two children.

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