As General Manager, Markets, Hervé oversees global Sales, Client Services, Engineering and Product for FreeWheel’s Markets Business, comprised of our Premium Marketplace and Supply Side Platform (SSP) solutions that enable automated, market based monetization across all transaction types.
Previously, Hervé served as CEO and co-founder of StickyADs.tv. StickyADS.tv helps premium Publishers embrace programmatic video in a controlled, and totally transparent manner. Herve and his co-founder Gilles Chetelat successfully drove the global expansion of the StickyADS.tv SSP, while overseeing the company and product strategy. StickyADS.tv was acquired by FreeWheel in May 2016.
Hervé is a well-rounded international manager having lived on 3 continents and managed multinational teams in both sales and product capacities. He began his career in the media industry within the Bertelsmann Group in Munich, Germany. He then joined Redback Networks, a start-up in the telecommunications industry – today a subsidiary of Ericsson. During his 10-year tenure there, he contributed to the international development of the company in Europe and in Asia. Based in Hong Kong, he successfully built and managed teams that achieved hundreds of millions dollars of revenue.
Hervé holds a Master’s degree in Engineering from University Paris VI.