Ye Jin

Ye is heading global customer strategy at Rebacca Minkoff, a contemporary fashion & accessories brand HQ'd in NY. Before joining direct-to-consumer businesses on the marketing side, she worked for Google EMEA crafting, executing, and optimizing digital marketing campaigns for Google's largest advertisers. Her second stint at Google as an industry analyst included diving into Google's search database (""Big Data"" before it became a hype). In between, she graduated from Kellogg School of Management's MBA program, and worked at an early-seed VC firm.

She frequently speaks at conventions, conferences, and panels adding the perspective of a digital-native professional with client-side experience. She translates digital trends and omnichannel requirements to traditional business leaders by walking them through the customers'​ journey delivering actionable business insights, and providing straightforward advice

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