Sage Brennan

Sage first visited China in 1987, and has been studying and speaking the language and culture ever since. He has worked in China as a researcher, investor, entrepreneur, journalist and advisor, with a specialization in travel, digital, mobile and strategy.

Sage is a Principal of China Luxury Advisors, a boutique consultancy that helps luxury brands and retailers to develop China-related strategies, ranging from market entry to social media to attracting, converting, and retaining Chinese tourists.

China Luxury Advisors has a strong focus and track record with helping luxury brands around the world to engage with the global Chinese demographic as they travel around the world including insights and execution on areas such as brand building, media planning, digital outreach, travel trade outreach and partnerships, in-store training, merchandising and loyalty programs.

Sage contributed the weekly “Sage Brennan’s This Week in China” column to Dow Jones’ MarketWatch for two years, and remains a frequent commentator on China-related media and technology issues in print media and on programs such as CNBC’s Asia Squawk Box, Wall Street Journal, Women’s Wear Daily and others.

Sage is a founder and curator of the Shanghai chapter of MobileMonday, with over 3,000 participants, and co-founded the TEDxShanghai chapter. He is also a regular speaker on China at conferences such as SouthXSouthwest, AdTech and others. A native of Boston, Sage holds both an MBA and an undergraduate degree in International Studies from the University of North Carolina at Chapel Hill, and harbors a lifelong passion for Mandarin and China.
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