Hallie Johnston

Hallie Johnston is a modern and creative marketing leader with over 20 years of client side and agency experience and currently is the SVP, Client Services and Strategy, Heading up the Branded Content Division at Refinery29. Hallie guides the strategy and operations of the branded content business for Refinery29 to create content and new revenue streams, including concepting, pitching, deal negotiation and implementation of non-traditional partnerships with other partners. In her role, Hallie guides her teams including Integrated Marketing, Brand Strategy, Data Insights and Sales Marketing, Commercial Creative, and Experiential to deliver integrated branded content platforms for global brands to connect with the most powerful generation of women. Prior to Refinery29, Hallie spent the past 7 years at different IPG agencies; her previous role was at Momentum Worldwide, the leading global experiential agency, as Vice President, Group Account Director,
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