For over 17 years, Allison has committed her creative sensibility and marketing acumen to build brands that help consumers "be better, live better.With tenure exclusive to Havas Life, she deploys integrated teams to create experiences that maintain a consistent presence in people's minds and hearts.
Allison has worked in a range of categories from diabetes, dermatology, pain, infant nutrition, devices, laundry detergent, skin care and more serious diseases such as oncology and MS - to consumers, patients and healthcare providers. Her clients are just as diverse as the products she has worked on - from blockbuster pharma brands like Lyrica and Dupixent, small tech startups like BlueStar Diabetes and Before Brands, CPG brands like all® Free Clear Laundry Detergent, and national pharamacies like Walgreens.
Allison has a constant stream of creativity and influence surrounding her. She lead a pro-bono campaign effort for the Research Foundation to Cure AIDS, where she now sits on the board. She is an adjunct professor at the Fashion Institute of Technology (FIT), imparting real-world insight to the Advertising Design curriculum and a board member of the creative technology program. She has worked with Mt Sinai Icahn School of Medicine, partnering in creating curriculum for medical students to prepare them for a life of advocacy in medicine, and she commits her time and talent to JDRF and Families of SMA to help them with their message and marketing to raise awareness and raise funds. Seeing the future of media, Allison was a 2012 judge on the webisode series “Fit or Flop, which highlights the importance of daily fitness.
Before her agency days, Allison built a strong international background in fine arts at MoMA, NY and was a fellowship recipient at the Peggy Guggenheim Collection in Venice, Italy.
Allison Ceraso Job Title Managing Director, Chief Creative Officer Company HAVAS LIFE