Brian Hughes

Brian Hughes leads the Audience Analysis Practice for MAGNA. He has been with the IPG family for nearly 15 years, but joined MAGNA when television research for all IPG agencies was consolidated there in 2004.

With MAGNA, Brian was an essential contributor in shaping the television and programming analysis operation and later had a major hand in his groups’ expansion into emerging media platforms. With his commitment to staying ahead of the fads, he has worked closely with his colleagues at the IPG Media Lab to understand consumers’ interaction with technology.

Prior to working with MAGNA, Brian joined Initiative’s research team in 2000. He began in this industry at Telerep, contributing local television insights for client stations. He has a zest for the written word and applies his literary talents to marketing related articles and reports.
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