Amanda's insatiable curiosity for human behavior and culture has made her a student of consumer behavior and trends for over a decade. She believes that in order for any successful organization to thrive today, it’s important to hold ourselves accountable by meeting the needs of consumers. Her past work includes connecting with Millennial and Gen Z youth to help drive the future of Fortune 500 organizations (beer, sneakers and fem care, to name a few) – leading strategy/innovation projects from global brand positioning to new product development. As the Experience Economy shifts its way into making products and services commoditized, Amanda has translated her consumer and brand knowledge into the ever-evolving media landscape surrounding live events at Live Nation. As companies seek to culturally contribute to society and engage more personally with their consumers, Amanda uncovers meaningful insight about fandom and the future of entertainment to help drive connection and change.
Amanda Fraga Job Title VP, Strategy & Insights-Media & Sponsorship Company LIVE NATION