Digital marketing strategist and operations senior manager with extensive healthcare and consumer packaged goods experience. Marketing expertise includes consumer and B2B online and offline Relationship Marketing programs; attitudinal/behavioral segmentation strategies; Web development; SEO and Search Engine Marketing; online media; and social marketing. Extensive healthcare experience includes Direct to Consumer, Direct to Patient, and Healthcare Professional communications. Prior positions include Managing Director at Tribal DDB (the Interactive division of DDB Advertising), establishing Tribal’s health & wellness marketing capability; Managing Partner at Sudler & Hennessey, heading up the digital divisions; Partner at Rosetta Marketing Strategies (a division of Publicis), specializing in consumer segmentation modeling and Relationship Marketing. Skills also include extensive offline experience, including direct mail, DRTV and print.
Robert Palmer Job Title Chief Innovation Officer Company HCB HEALTH