Pamela Marsh

Pamela Marsh, Ph.D. is Managing Director, Primary Research and Insights at Omnicom Media Group.

In this role, Pam oversees primary and custom research for clients, new business, and Agency thought leadership. She leads her team’s studies from design through analysis, translates findings into compelling stories with insights from which she derives actionable media and marketing recommendations for clients.

With a background in Social Science (and a former career as a
college professor), Pam designs consumer and B2B research around generational, gender, and ethnic marketing, brand health, and trends/issues surrounding the consumer and media landscapes across a variety of platforms, devices, categories, and brands. Many of these studies have received notable press
coverage, and have been presented to numerous audiences across the advertising, marketing and media
industries.
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