Brent McGoldrick

As CEO, Brent is proud to lead the talented group of individuals at Deep Root who bring “Big Data to Big Media” and help advertisers target values-based audiences with TV ads. Deep Root Analytics was recently named to the Advertising Research Foundation’s first ever Innovators A-List.

Brent has spent 20 years in the research and analytics industry at the intersection of political, public affairs, brand research and corporate reputation research.

He has served as an executive in research & public affairs practices at Edelman & FTI Consulting, served on two presidential campaigns (Bush Cheney ’04 & Romney Ryan ’12) and worked for WPP’s Millward Brown Digital (previously Dynamic Logic). He began his career working in political polling at Public Opinion Strategies. He holds a BA in Public Policy from Duke University and an MBA in Marketing from Georgetown University’s McDonough School of Business.

When not working, Brent is spending time with his wonderful wife and two energetic daughters and cheering on the Duke Blue Devils. He enjoys reading anything related to 1960’s political history and is a self-taught impressionist with a gift for impersonating people you have never heard of (professors, friends, co-workers).
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