Jeff Daker is the Managing Director of Audience Solutions at POLITCO. Jeff joined POLITICO in April of 2014, bringing his expertise in online advertising, marketing, audience management and political campaigns to the team. His responsibilities at POLITICO focus on strategic growth, which includes overseeing audience management and integration, campaign and onsite research, data insights, programmatic implementation and activation, as well as managing their non-advocacy sales teams, which range from political campaigns to consumer sales.
Prior to joining POLITICO, Jeff was the Director of Online Advertising at Targeted Victory where he established, organized and managed Targeted Victory’s Online Advertising Department. In this capacity, Jeff oversaw all search engine marketing, social media advertising, online audience building, and behavioral advertising, as well as the implementation, budgeting, optimization and reporting for all online advertising campaigns. This consisted of over $130 million in advertising spends, more than 12,000 campaigns and included managing all online advertising during the Romney for President 2012 Campaign.
Prior to joining Targeted Victory, Jeff served as both a Targeting and Elections Senior Analyst in the Strategy Division of the Republican National Committee. In this role, Jeff developed and executed national targeting plans for voter persuasion and voter turnout programs, tracked and analyzed election results and voter registration trends, interpreted micro-targeting data and trends in absentee/early voting, and served as the Strategy Division’s liaison for 16 states in the RNC’s Western and Mountain field regions.
Beyond Targeted Victory, the Romney for President Campaign and the RNC, Jeff also has extensive political experience serving as a campaign manager for a congressional race, a state political director on a presidential campaign and for a state party, as well as fieldwork on both a presidential primary race and a governor campaign. Jeff also had the honor to serve as a political appointee under the George W. Bush Administration as the Special Assistant to the Secretary of Interior at the U.S. Department of Interior and a Desk Coordinator in the Office of Political Affairs at the White House.