Anna O'Brien

Anna O'Brien is the Director of Content Marketing at Sprinklr, the most complete social media management platform for the enterprise. She manages the development of Sprinklr's Content Marketing offering, advises on best practices, and educates the organization on how teams use content at scale. Previously, she was Director of Strategy for Sprinklr's East Coast and UK regions, where she worked with some of the world's top organizations to design and map out their social vision, structure, goals, and more so that they can effectively be social at scale. Before Sprinklr, she was Director of Social Media at Greenlight, an award-winning digital marketing agency, and VP of Social Media Strategy at Citibank. Anna has a BA in Communications from Brigham Young University and a Master's in Quantitative Methods in the Social Sciences from Columbia University.
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