Priscilla Valls

As Vice President of Vertical Sales, Priscilla leads strategic development and management of the Retail, Financial Services, and Political categories nationally at Pandora. In her role, she is focused on growing partnerships with Fortune 100 clients that leverage the passion point of music to drive measurable business results via customized advertising solutions for Pandora’s billion-dollar advertising business. Priscilla joined Pandora in 2008 and during her tenure has held multiple leadership roles including her most recent role as VP of East Coast Sales.

Prior to joining Pandora, Priscilla was hand-picked by the CEO of to be the Director of Sales as a part of their inaugural direct sales team efforts. During her tenure, she was the top revenue producer and was instrumental in building WikiAnswers, a community-based question and answer site.

Priscilla holds a B.A. in English from Lynchburg College.
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