Bryson Gordon is Executive Vice President of Advanced Advertising at Viacom. In this role, Gordon is responsible for the development and innovation of Viacom’s portfolio of advanced advertising products, including Vantage, the leading, data-driven advanced TV advertising platform, as well as client research and analytics. Gordon also leads Viacom’s participation in OpenAP, the industry’s first open platform for cross-publisher audience targeting and independent measurement, and has played an integral part in the development of the platform since its inception.
As the head of Viacom’s Advanced Advertising Group, Gordon oversees a diverse team of product managers, data scientists, engineers and researchers to rethink the customer experience of TV advertising, while also delivering new, advanced advertising solutions for Viacom’s advertising and marketing partners.
Gordon holds a BA in English Literature from the University of Western Ontario and an MA from Cambridge University.
Bryson Gordon Job Title Executive Vice President, Advanced Advertising Company VIACOM