Leslie Laredo has been a pioneer and innovator with more than 25 years in the online and digital media industry. Leslie founded The Laredo Group in 1996 and its Academy of Digital Media training division in 2015.
Leslie has been instrumental in changing the face of the interactive media business and dramatically improving the knowledge and skills of media professionals on how to buy and sell digital media. Leslie has consulted with start-ups, Fortune 500 companies, small to large advertising agencies and multi-brand media publishers.
Laredo Group’s consulting services have been used and valued by C-level executives, vice presidents, sales and account managers, and media buyers and planners. Leslie has worked with CPG and B2B brand and marketing managers spanning many industries including automotive, travel, financial, pharmaceutical and many others to educate their teams on how to plan, buy and sell digital media.
Leslie’s insights and training have allowed sales organizations to more efficiently meet the needs of their advertisers while maximizing revenues. She has also worked with agencies of all sizes to be more effective in delivering online media strategies as well transitioning their businesses to provide the thought leadership and digital media and marketing skills increasingly required to keep and acquire clients.
She holds a Bachelor’s of Science degree in Environmental Science from Cornell University, and studied internationally in Sweden. She splits her time between homes and offices in Fort Lauderdale, Florida and New York City.
Leslie Laredo Job Title Founder and President Company THE LAREDO GROUP AND ACADEMY OF DIGITAL MEDIA