Bachir Zeroual

With a passion for technology-driven platforms that are redefining consumer behavior, Bachir Zeroual is the Head of VR Marketing at Samsung Electronics America, and is responsible for leading the strategy and execution of marketing programs supporting Samsung’s virtual reality technology. Since joining Samsung in 2016, Bachir has been focused on accelerating virtual reality into the mainstream consumer experience and helping brands reinvent how they connect with consumers through Samsung’s VR and 360 products and services.

Prior to Samsung, Bachir developed his strong insight into global consumer behavior at Coca-Cola, working in their France, South Africa and U.S. locations across a wide variety of sub-brands. Specifically, Bachir launched and ran the marketing ventures efforts, with the ambition to partner and strategically invest in emerging technologies, helping Coca-Cola brands better connect with consumer targets in various spaces such as music and fitness.
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