Beth Brady

Elizabeth (Beth) Brady is responsible for global marketing, including branding, advertising, media relations, digital marketing, sponsorships, community relations, data analytics, multi-cultural marketing, research and business intelligence.

Brady joined Principal® in September 2014. Previously, she served as president of segmentation solutions and the global head of marketing effectiveness at Nielsen Corporations. Prior to Nielsen, Brady was an officer at General Mills where, since 1999, she served in key senior Marketing leadership roles in support of strategic initiatives for the growth and success of various business units, including Progresso Soup and Food, Dry Dinners, and Wholesome Snacks. Before that, she held marketing and product management roles at Pillsbury, Wise Foods and Best Foods/CPC International.

Brady holds a Master’s of Public Administration with a concentration in International Policy from the School of International and Public Affairs at Columbia University.

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