In this session...
TV is experiencing its most radical shift since the advent of cable. While the landscape has never been more fragmented, the possibilities have never been so promising. In the face of all these changes, advertisers are tasked to re-think the fundamentals of their TV strategy. Has TV become a digital line item? Is there enough scale and data for audience-based buys? How does OTT and Connected TV fit into the marketing mix? And perhaps most importantly, is it worth the time and effort?
Samsung Ads will bring together leading advertisers and media buyers to delve into these issues, providing valuable insights on the widespread and constantly shifting advancements in TV today. Join the conversation on how to prepare for tomorrow as these seismic shifts continue.
What You'll Learn from This Session...
- How OTT and Connected TV fit into the marketing mix
- The secret to finding and reaching new audiences
- The power of insights to meet and exceed KPIs