In this session...
Pharrell Williams. Janelle Monae. Two of the ground-breaking African American artists and musicians who are featured participants in the year-long Black History is Happening Now initiative created in partnership with Spotify and SATURDAY MORNING. The Cannes-award winning team behind SATURDAY MORNING and Spotify talk about how brands can build movements that are authentic. SATURDAY MORNING also shares its mission for 2018 and beyond to give back and give away.
The award-winning SATURDAY MORNING team returns to share how they have advanced their mission to create peaceful solutions to the issues and crisis around racial injustice. The team will be joined by its partners at Spotify to discuss their collaboration on a year-long initiative that turned Black History Month into a year long program - Black History Is Happening Now - celebrating the power of music and the contributions of African Americans to music.
SATURDAY MORNING will also share the success and growth of its Peace Briefs program announced last year and expand on its mission for 2019 to give back and give away.
Representing SATURDAY MORNING are co-founders,Keith Cartwright, Executive Creative Director at 72 & Sunny; Jayanta Jenkins, Global Group Creative Director at Twitter, and Kwame Taylor-Hayford, Managing Director at Chobani. Representing Spotify will be Amanda Butler, Associate Director, Global Brand Marketing.
What You'll Learn from This Session...
- How to Create Movements that Matter
- Spotify and SATURDAY MORNING Create Year-Long Initiative that taps into Culture
- How marketers are collaborating to lead on issues of reacial education and equality