In this session...

Personalization, online reviews and ratings from experts and consumers, multi-channel engagements, roadblocks, brand advocacy, privacy, multiple touch points -- a ton of terms, a ton of concerns – but what’s really happening? The customer journey is changing for good with the lion's share of consideration happening on digital platforms. We’ll give you a totally current analysis and assessment of the impact of the new customer journey on categories such as automotive and skincare. We will tell you what factors play a role for considerers and what makes them into advocates of your brand.

MavenMagnet, a multinational big data research company, through analysis of thousands of consumer conversations, has the ability to provide the nuance and texture of qualitative research and project them on a validated, projectable scale. This panel will take the findings and insights and provide assessment of the impact on their categories and marketing strategy.

Speakers

Cleve Langton Board Member MAVENMAGNET
Stephanie Anderson CMO & Strategy Officer AI Media Group
Jordan Grossman Executive Vice President, Advertising Sales GasBuddy

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech 

Similar Interests  Content   Data 

Track  Retail 

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