In this session...

Long gone are the days of satisfying a brief with a creative vision and process. We are seeing an interplay of science and art within the industry that is here to stay. Data has become a driving factor of campaigns - offering marketers a multitude of information on their consumers. Chief Digital Officers are working hand in hand with Chief Creative Officers bridging the gap between creativity and data. This panel of CDOs and CCOs will explain how to send the right message to your target audience and how to get there.

Presented with


Speakers

Kyle O’Brien Creative Works Editor The Drum
Jennifer Brett Head of Americas Insights for Marketing Solutions LinkedIn
Richard Guest Global Digital Officer and Executive Vice President, Global Business Director DDB Group
Gunnard Johnson Head of Measurement Science and Insights Pinterest

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Data   Agency 

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