Long gone are the days of satisfying a brief with a creative vision and process. We are seeing an interplay of science and art within the industry that is here to stay. Data has become a driving factor of campaigns - offering marketers a multitude of information on their consumers. Chief Digital Officers are working hand in hand with Chief Creative Officers bridging the gap between creativity and data. This panel of CDOs and CCOs will explain how to send the right message to your target audience and how to get there.
Presented with
Speakers
Kyle O’Brien
Creative Works Editor
The Drum
Jennifer Brett
Head of Americas Insights for Marketing Solutions
LinkedIn
Richard Guest
Global Digital Officer and Executive Vice President, Global Business Director
DDB Group
Gunnard Johnson
Head of Measurement Science and Insights
Pinterest
Ad Shapers