In this session...

In today's culture we see fans of Marvel, cult-following Netflix shows, and artist groupies, but there is no greater fan following than in the world of sport. And as watching the game shifts away from the living room sofa, what's the best way to reach these avid followers? The key is to authentically reach fans and deliver custom experiences both live and in their pocket. These experts will talk audience data, quality content, and the best practices to harness the power of fans.

Presented with


Speakers

Richard Shea President & Co-founder Shea Communications & Major League Eating
Geoff Reiss VP & GM Yahoo Sports
David Roter Head of Global Revenue and Partnerships The Players’ Tribune
Rich Routman President & CRO Minute Media
Gayle Troberman CMO iHeartMedia

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Culture 

Similar Interests  Content   Data   Sports   Entertainment 

Track  Experience Economy 

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