In this session...

The experts at We’re Magnetic invite you to rethink the traditional thought leadership panel with Designed for Live, an interactive master class on designing consumer-first experiences that resonate across shared, earned, and owned media.

Through a series of immersive exercises, attendees will learn how to apply We’re Magnetic’s award-winning approach to storytelling to their own businesses, uncover tricks and tips for maximizing ROI on experiences, and discover how unseen forces like cognitive biases play a role in shaping consumer engagement and building brand loyalty. View Less

What You'll Learn from This Session...

  1. Learn how to apply We’re Magnetic’s award-winning approach to storytelling to your own business.
  2. Uncover tricks and tips for maximizing ROI on experiences.
  3. Discover how unseen forces like cognitive biases play a role in shaping consumer engagement and building brand loyalty.

Presented with


Speakers

Jessica Reznick President We're Magnetic
Rachel Saunders Global Director of Consumer Research and Insights We're Magnetic
Phil Koutsis Executive Creative Director We're Magnetic
Michelle Bablo Event Experience Director We're Magnetic

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Business 

Similar Interests  Storytelling   Leadership 

Track  Experience Economy 

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