In this session...

If your brand is not playing in live experience you are doing something wrong. It has been proven that modern day consumers value experiences over products - these are critical components of brand engagement offering education and interaction with products. Events must be immersive, innovative and strategic based on your marketing goals. These live experiences result in a brand affinity - a loyalty from customers that they reflect on fondly. Experiences are the currency of this generation and this panel will show you how to get rich.

Presented with


Speakers

Richard Shea President & Co-founder Shea Communications & Major League Eating
Ed Horne President Endeavor Global Marketing
Raymond Leon Roker Vice President of AEG Studios AEG
Karina Montgomery SVP, Strategic Solutions Pandora
Wanda Young SVP Marketing and Consumer Engagement ESPN

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Culture 

Similar Interests  Storytelling   Content   Design   Music   Production   Data   Sports   Entertainment 

Track  Experience Economy 

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