In this session...

Join PRØHBTD and friends as they discuss the emerging brands and lifestyle trends in the cannabis space.

What You'll Learn from This Session...

  1. The future of retail for cannabis
  2. New cannabis CPG products
  3. Technology in the cannabis space
  4. The need for authentic content

1:00 PM OPENING REMARKS

Hear from Drake Sutton-Shearer, Founder and CEO of PRØHBTD, as he dives into the state of cannabis in 2018
Drake Sutton-Shearer CEO and Founder , PRØHBTD

1:20 PM THE EMERGENCE OF THE CANNABIS CPG CONSUMER

The rapid growth in demand for cannabis-related products across multiple categories has been accompanied by a shattering of long-standing stereotypes of who this consumer actually is. Join us for a panel where we will dive into the emerging consumer cannabis profiles and how their preferences are impacting not only the current players in the market but are also shaping the opportunities that lay ahead for new entrants from CPG, retail and beyond.
Craig Binkley President, PRØworks
Shannon Belisario Director of Brand Development, PRØHBTD
Sheldon Croome President & CEO, Atlas Growers Ltd.
David Richard Bell Founding Partner, Idea Farm Ventures & past Chaired Professor at the Wharton School, Idea Farm Ventures (IFV)
Jeremy Berke Science and Innovation Reporter, Business Insider

2:10 PM ADAPTING CANNABIS TO MAINSTREAM BRANDS AND LIFESTYLE TRENDS

The future of cannabis experiences will be in mainstream channels, where consumers seek the health and wellness benefits through value-added varieties of consumer products they already use and channels they already trust.
Brian Braiker Editor, Ad Age
Kareem Burke Co-Founder Roc A Fella Records & CEO of Circle of Success, Roc A Fella Records, Circle of Success
Michael Christopher Chief Mood Officer, Mood 33
Justin Koenigsberger Chief Revenue Officer, Entrepreneur Media/Green Entrepreneur
Jeffrey R Gossain Vice President of Operations, Atlas Growers

Presented with


Speakers

Drake Sutton-Shearer CEO and Founder PRØHBTD
Craig Binkley President PRØworks
Shannon Belisario Director of Brand Development PRØHBTD
Sheldon Croome President & CEO Atlas Growers Ltd.
David Richard Bell Founding Partner, Idea Farm Ventures & past Chaired Professor at the Wharton School Idea Farm Ventures (IFV)
Jeremy Berke Science and Innovation Reporter Business Insider
Brian Braiker Editor Ad Age
Kareem Burke Co-Founder Roc A Fella Records & CEO of Circle of Success Roc A Fella Records, Circle of Success
Michael Christopher Chief Mood Officer Mood 33
Justin Koenigsberger Chief Revenue Officer Entrepreneur Media/Green Entrepreneur
Jeffrey R Gossain Vice President of Operations Atlas Growers

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Business 

Similar Interests  Content   Entrepreneurship 

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