In this session...

The quality of digital content and consumers’ expectations are reaching a crossroads as publishers strive for site monetization while maintaining the integrity of their editorial content. Consumers demand high-quality, but accustomed to content on demand in today’s digital age, are not always willing, or aware of the need, to engage in a value exchange with publishers.

This panel will explore how publishers can help consumers understand the need for a value exchange and new and innovative ways for publishers to monetize content.

Presented with


Speakers

Scott Bender Global Head, Publisher Strategy & Business Development Prohaska Consulting
Ben Phelung Director of Publisher Partnerships Captify
Dave Pond GM of Programmatic and Display Vox Media

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Programmatic   Data   Native Ads   Transparency 

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