Today’s top companies and brands are taking an active stand for more than the products they create and services they deliver. Join BCW (Burson Cohn & Wolfe) for a lively discussion with leaders whose organizations are championing for human values, democracy and social issues.
What You'll Learn from This Session...
Advice from leading brands that are committed to delivering more than products & services
How brand and consumer values impact marketing decisions
The role of bravery in building successful brands
Presented with
Speakers
Corley Kenna
Director, Global Communications and Public Relations
Patagonia
Meredith Verdone
CMO
Bank of America
Jim Joseph
Global President
BCW (Burson Cohn & Wolfe)
Ad Shapers