In this session...

At Nestle, the only stories worth telling are the ones that drive consumer action and influence purchase behavior. Learn how Nestle harnesses the power of their audiences to elevate their brand stories - and how Nestle USA is working to drive innovation, and results, at this 150-year old company.

What You'll Learn from This Session...

  1. How stories can drive consumer action and influence purchase behavior
  2. How Nestle harnesses the power of their audiences to elevate their brand stories
  3. Why Nestle USA partners with Twitter to drive innovation, and results

Presented with


Speakers

Matt Derella Global Vice President, Customers Twitter
Chris Padgett Vice President – Marketing/Head of Digital Nestle USA

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts 

Similar Interests  Storytelling   Content 

Track  Storytelling 

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