In this session...

With media saturation at an all-time high and attention spans at an all-time low, marketers and advertisers face a challenge to cut through the noise and tell their stories. Enter Podcasts: the new frontier of brand investment, delivering “unreachable” audiences. Join leading podcast tech company Acast along with agency and publishing partners including IPG, Wavemaker, and the BBC in a discussion on the Power of Podcasting; how the medium is evolving for creators, listeners and brands.

With media saturation at an all-time high and attention spans at an all-time low, marketers and advertisers face a challenge to cut through the noise and tell their stories. Enter Podcasts: the new frontier of brand investment, delivering “unreachable” audiences. These Unreachables represent a highly lucrative segment – discerning consumers who are inquisitive about the world, curious thinkers who block or skip ads and pay a premium for ad-free media services like Spotify and Netflix. But what do you say when you have somebody’s full attention? Join leading podcast tech company Acast along with agency and publishing partners including IPG, Wavemaker, and the BBC in a discussion on the Power of Podcasting; how the medium is evolving for creators, listeners and brands. View Less

What You'll Learn from This Session...

  1. Understand the investment opportunity for your brand
  2. Striking the right tone and length for a perfect podcast ad
  3. What the future will hold and how to get the full potential of podcast advertising

Presented with


Speakers

Nick Southwell-Keely US Director of Brand Patnerships Acast
Scott Elchison Sr. Associate Partnerships and Host of the Floor 9 Media Futures Podcast IPG
Noah Mallin Leading Experience, Content, Sponsorships Wavemaker North America
Jon Manel Podcast Editor BBC World Service

Event Details

Event Type Workshop

News &
Announcements
Sign up to receive the latest announcements, seminars & speakers, special events, and more.