In this session...
UN Women convened the Unstereotype Alliance in 2017 to rally the global advertising industry to eradicate harmful stereotypes and use advertising as a powerful force to impact social norms.
Executive Director of UN Women, Phumzile Mlambo-Ngcuka, will lead a session alongside Unstereotype Alliance Vice Chairs, EVP Global Marketing and Head of Diversity and Inclusion at Unilever, Aline Santos, and Michael I. Roth Chairman and Chief Executive Officer, IPG.
Moderated by Business Strategist and Cultural Changemaker, Jess Weiner, the session will address prevalent stereotypes in culture and advertising; the principles and tools to develop ‘unstereotyped’ work; and why the time is now to stand together to advance the progressive and authentic portrayal of people through brands for the benefit of humanity.
What You'll Learn from This Session...
- The economic and social case for creating steroetype-free advertising
- The social impact of harmful stereotypes and adverse cultural norms
- How to create authentic stereotype-free content