In this session...

An ad served to a disengaged person is a waste of time and inventory. Don't make that mistake. Instead, meet the new breed of publishers built to deliver winning outcomes for brands with the power of a highly engaged audience. Steve Bagdasarian, GM of Publishers Clearing House Media, moderates a panel of leading publishers to discuss how engagement guides their approach to content, user experience, and monetization from the ground up. The panel will offer brands insight into the emerging best practices for harnessing and measuring engaged audiences to cut down on waste and supercharge campaign performance.

Presented with


Speakers

Steve Bagdasarian General Manager Publishers Clearing House
Lydia Daly SVP, Social Media and Branded Content Strategy Viacom
Julia Engel Founder & CEO Gal Meets Glam
Andrew Saunders Head of Global Brand Strategy Tastemade
Geoff Schiller Chief Revenue Officer PopSugar
Kevin Stetter COO Gallery Media Group

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Native Ads 

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